Having a privacy policy is just one small step in an overall privacy program online retailers should follow, writes Fran Maier, CEO of TRUSTe. She offers other suggestions that can help e-tailers build customer relationships that keep people coming back.
The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it's clear that small online retailers will face an uphill battle over the next several months. The good news is, e-commerce may be the one bright light in an increasingly dismal world of retail, and there are simple steps retailers can take to improve their profits online.
According to a recent survey from JupiterResearch, sharing personal information is the No. 1 reason consumers do not complete their online purchases. Consumers are increasingly protective of their privacy, and subsequently, they are concerned about how companies handle their personal information.
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