(Angl.) CRM Comparison: set of articles

After you’ve had a couple presentations from CRM software vendors, it’s time for your selection team to convene and compare notes. Save discussions on individual software choices until this meeting; this prevents premature decisions being made without the benefit of full discussion with all view points represented.

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(Angl.) ACT! vs GoldMine: What You Need To Know To Choose The Best One

For some reason, one of the most asked questions of me is “which is better: ACT! or GoldMine?”

Sometimes, they ask about Maximizer or SalesLogix, but ACT! and GoldMine are currently the two main ones I get asked about for software comparisons.

I remember when I was a Consultant, selling CRM software, I used to wait for the head-to-head product comparisons from the CRM manufacturer. Why? Because it’s what my prospects kept asking for! And I wasn’t alone…this kind of product matrix or comparison chart was probably the most asked for marketing document from the Reseller community.

But they weren’t head-to-head comparisons at all. It wasn’t competitive intelligence. After a while I came to understand that these charts were thinly veiled marketing hype posing as “competitive intelligence” and were very biased and, in my opinion, deviously skewed. (A careful reading will reveal that the features or functions have been worded in such a way as to give one CRM package a better rating or score).

Now when I’m asked which CRM package is best, I tell people “You’re asking the wrong question!”.

For those of you who don’t want to listen to my explanation about what the right approach is, don’t worry. Further down, I have included some specific areas you should examine when evaluating such programs as ACT!, GoldMine and Maximizer. It’s not a comprehensive list, but should provide a really good start. (In the Insider CRM Success Toolkit, I give over 50 pages of detailed notes on comparing feature sets).

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Prophet CRM - pirmas įspūdis

Apžiūrėjau labai įdomų Microsoft Outlook įskiepį Prophet CRM, kuris išdidžiai vadinamas "lengviausia CRM programa Outlook-ui" ("The Easiest CRM Software for Outlook").

Visų pirma džiugina didelis demonstracinių filmukų kiekis. Galima gana gerai apžiūrėti, ką jie sugalvojo, o kartu išmokti teisingai dirbti su ta sistema. Daug ir gana išsamūs aprašymai. Žiūrint filmukus, sudomino tuo, kad veikia MS Outlook viduje, panaudojant įprastą sąsają ir įgūdžius. Bandomosios versijos, deja, - nėra.

Siūlomos 3 versijos asmeniniam naudojimui ir 2 versijos grupėms:

• Prophet personal eddition - 149,95 USD - kontaktams valdyti
• Prophet advanced eddition - 249,95 USD - produktyvumui didinti ir pardavimams automatizuoti
• Prophet premium eddition - 349,95 USD - visiems pardavimo ir rinkodaros poreikiams tenkinti įskaitant automatinį srauto valdymą.
• Prophet professional server - komandos pardavimų ir kontaktų informacijai centralizuoti serveryje
• Prophet enterprice server - aprūpinti komandą paprastu, plečiamu ir patikimu CRM įrankiu

Yra versijos mobiliems įrenginiams.

Išvada: labai įdomi sistemėlė mažąjam veslui. Pirmai progai pasitaikius reikėtų išbandyti.